The world of business travel is undergoing a profound transformation. Far from the frenetic pace of the past, Slow Business Travel is gaining ground: a new philosophy that prioritizes sustainability, awareness, and quality of experience over speed at all costs.
A study by Trainline Partner Solutions (TPS), conducted on over 1,000 Generation Z professionals, shows us how younger business travelers are redefining the industry's priorities. Discover the five pillars on which this revolution is based. 🚄🌍
94% of respondents believe that business travel is essential for building strong relationships with customers and colleagues.
✔️ Personal networking is essential
✔️ Human relationships are more effective than video calls
✔️ Professional growth through direct experiences
🤝 Slow Business Travel values the human side of business.
60% of Gen Z are willing to choose slower modes of transport, such as trains, to reduce their environmental impact.
✔️ Lower CO₂ emissions
✔️ Greater comfort during travel
✔️ Travel time transformed into productive time
♻️ Sustainability is no longer optional, but a necessity.
65% of respondents expect business travel to play an increasingly strategic role in their career path.
✔️ On-the-job learning opportunities
✔️ Experiences that improve soft skills and leadership
✔️ International visibility in real-world contexts
🚀 Travel slowly... to grow faster.
Generation Z is pushing companies to review their business travel programs.
✔️ Focus on environmental impact
✔️ Authentic and immersive experiences
✔️ New expectations to meet
🧠 Business travel is no longer a race against time, but a valuable opportunity.
This change in approach requires a response from airlines, hotels, and travel managers.
✔️ Flexible and green offers
✔️ Digital tools for more conscious travel planning
✔️ Value-oriented communication
📢 Want to attract new business travelers? It's time to think slow.
